Friday, 19th April, 2024
Friday, 19th April, 2024

‘Texworld USA’ begins in NY on Jan 12 with new concept

A three-day international apparel sourcing event ‘Texworld USA’ will begin on January 12, 2021 with a new concept – ‘Pop-up Sourcing Showcase’ – in view of COVID-19 pandemic.

“Like in the past, Bangladeshi business entities will take part in the tradeshow for promoting Bangladeshi products in the USA market,” Export Promotion Bureau (EPB) Deputy Director Abu Mukhles Alamgir Hossain told BSS here today.

He said Messe Frankfurt North America is bridging the gap between physical and virtual events by introducing the ‘Pop-Up Sourcing Showcase’ at its New York Textile shows.

The new exhibition will feature both a digital format and a Pop-Up Sourcing Showcase, he added.

The newest concept, “Pop-up Sourcing Showcase” is a dedicated area on the show floor that will feature a unique display of the highest quality fabrics and garments provided by mills from around the globe that cannot be present at the event.

Suppliers will submit the best of their collections to be curated by New York-based trend agency, The Doneger Group. The “Pop-up Sourcing Showcase” is streamlined and integrated with the virtual platform giving visitors a unique and interactive sourcing experience.

Guided by textile and apparel experts on-site, visitors will be able to touch and feel the fabrics, receive detailed product information through the virtual platform and communicate with participating exhibitors virtually.

There will be a QR code on each fabric and buyers can contact the company directly if interested.

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